Jim Bjorkes, Director of Sales
Jim Bjorkes is a results-driven people-person who forges strong relationships with internal and external stakeholders, and spearheads worldwide sales initiatives. A business development specialist, he is adept at creating novel, exciting experiences for a diverse array of clients. For 15 years, Jim has managed sales teams across Canada in experiential travel—from Montréal culinary and Italy’s wine culture to the architecture of Santa Fe—for such clients as Post Media Group, Juilliard School and the Make a Wish Foundation. An avid world traveller who’s visited 50 countries (and counting), he is a dad, scuba diver, actor and former radio talk show host.
Most memorable PRIME moments: “The creativity—it’s getting the client request and huddling in the boardroom, coming up with imaginative motifs and pitching ideas on what will work to pique their interest. It’s sitting down with the team and dreaming up fun Hawaiian-theme lunches, renting poolside cabanas… brainstorming all the possibilities.”