Jonathan Buchwald, President & CEO
As PRIME President and CEO for the past 25 years, Jonathan Buchwald takes great pride in consistently exceeding client expectations. An entrepreneur and innovator at heart, he leads PRIME in creating and delivering extraordinary events, and oversees quality control and employee engagement. Jonathan thrives on cross-industry pollination and pioneering inventive ideas. He began his career as a planner for the Alberta Government during the Calgary Winter Games, including Olympic event responsibilities. After a stint in Toronto in private sector international events, in 1991 Jonathan moved to Vancouver to found PRIME. He is passionate about politics, music and theatre.
Most memorable PRIME moment: “Rendez-vous Canada: Rejuvenating a 38-year-old flagship event with a ‘Spirit of Canada’ theme. Capturing the essence of this great country and building on the dynamic energy of its people brought a new excitement to this mature event, and gave it new life!”